What is Asset Allocation and Its Importance in the Investment Portfolio

Asset allocation is dividing an investment portfolio among different asset classes. It helps to achieve your goals in the long term. Your investment portfolio should consist of different types of assets to achieve better returns over time.

Asset allocation helps you manage risks, which is important if you want to grow your money safely over time. It can help you achieve your financial goals and protect your assets from market volatility.

Why is Asset Allocation Important?

Asset allocation is important for several reasons.

  1. Asset Allocation helps you diversify your investments by spreading your money across different types of assets (stocks, fixed income instruments, real estate etc). This reduces the risk of more dependency on a single investment avenues.  All types of investments may not perform at a time. Sometimes equity may perform and sometimes real estate or some other assets class perform well depending on the market satiations and global scenarios. But over a long term each assets class deliver their potential returns.
  2. An investment strategy that includes both stocks and bonds can help reduce the volatility of returns on any given investment—a boon if you’re investing for retirement or planning on saving up enough money to start a business someday! Because in such scenario we may need money at a fixed interval or predefined point of time.
  3. Finally (and perhaps most importantly), having an asset allocation plan will increase your chances of success because it means that you will be investing in more than one kind of investment vehicle instead of just sticking solely with stocks alone. Definitely it will not match with equity returns over a period of time but it will be more align with your risk tolerance and your requirements. 
types of asset
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Types of Assets to be Included in Your Portfolio

When you are choosing an asset allocation, it is important to consider the following:

  1. Stocks: Choose stocks from different sectors to diversify your portfolio. Look for established companies with a strong financial history and proven track records for more stability.
  2. Bonds: Consider investing in government or high-quality corporate / Government bonds or NCDs or Corporate Fds or Debt Mutual Funds who are offering a stable income stream. Bond Debt funds can provide diversification across different types of bonds / Ncds / Gsec etc. and reduce your high concentration risk.
  3. Cash: Hold a portion of your portfolio in cash or cash equivalents, such as money market funds, to provide stability and liquidity whenever required. Thumb rule says that one should have 6 month expenses in your bank or equivalent instruments.
  4. Real estate: Consider investing in real estate through investment trusts (REITs) or direct property ownership. Real estate can provide diversification and income through rental payments. One point one should always keep in mind that rent yield may or may not be more than prevailing interest rates in market. But asset appreciation is the key in these types of investments.
  5. Commodities: Commodities such as gold, silver, and oil can provide a hedge against inflation and market volatility. Consider investing in commodity ETFs or mutual funds to gain exposure to this asset class. These types of investments will help you during turmoil or during worst global economic scenario. It’s completely hedging of your portfolio up to some degree.
  6. Alternative investments: It’s a new and different than traditional investment options. Private equity and hedge funds can provide exposure to unique investment ideas and opportunities but typically require a higher ticket size and come with higher fees and risks as compare to other investment options.

Remember to diversify your portfolio across different asset classes and within each class to balance risk and reward. It is also important to regularly review and rebalance your portfolio to ensure it aligns with your investment goals and risk tolerance.


Overall, asset allocation is a critical component of a well-rounded investment strategy. By diversifying your portfolio across different asset classes, you can help manage risk and potentially maximize returns over the long term. However, determining the optimal asset allocation for your unique situation can be complex and time-consuming.

This is where we at Concept Investwell can help. With our expertise in financial planning and investment management, we can help you develop an asset allocation strategy that aligns with your specific goals, risk tolerance, and time horizon. Working with a professional makes you feel confident that your investments are well-diversified and tailored to your needs.

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